Can anybody attend ITB Asia? How to register?

Attendees can be part of ITB Asia as a trade visitor, exhibitor or buyer. Trade visitors can learn, network and conduct business with travel trade professionals across the various tourism industry sectors. The registration link for trade visitors can be found over the website.

Current and potential exhibitors can register, gain more information on the stand registration rates and view key exhibition highlights at the ITB Asia website.

Buyers (including C-level executives, corporate companies with incentive programmes, event planners, meeting planners and travel agents) can explore new business frontiers, sign deals, explore travel products and negotiate price packages with exhibitors.

This year, more than 58 National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs) from Asia, Russia and Europe have registered, a year-on-year growth of 23.8% and 25% respectively. We also anticipate an increase in MICE exhibitors, with the launch of the inaugural MICE Show Asia this year. 

What is the visitor profile?  

Trade visitors, exhibitors and buyers attending ITB Asia come from all corners of the world. For instance, 85% of exhibitors came from the Asian region, while the others represent the remaining key travel markets including Europe, America, Africa, Oceania and the Middle East. With regards to buyers, over 70% of our buyers are based in Asia.  

Our visitors also span across various industry sectors such as travel agents, hotel, MICE, Attractions, Airlines, Travel Technology and Destination Management Companies.  

Which are the more relevant tradeshows in the sector?

In addition to ITB Asia, visitors can look forward to ITB India, an annual 3-day business-to-business trade show and convention curated to connect one to the Indian Travel Market. The inaugural show will be held in Mumbai, India in 2020. The trade show strives to bring together key travel industry leaders and international exhibitors from the fast-growing Indian and South Asian Markets to forge new partnerships and strengthen existing business relations with the most important players in India.

Similarly, there is also ITB China. The show will be exclusively focused on the Chinese Travel Market, taking place at Shanghai on the 13-15 May 2020. ITB China strives to bring together more than 850 top and hand selected buyers from Greater China to connect with industry professional worldwide. Coinciding with ITB’s travel fair, the ITB China tourism conference will provide information on the latest Chinese travel market trends, enabling unprecedented knowledge transfer throughout the travel exhibition.

The four ITB brands complement each other by catering to the four biggest markets in the world, namely Europe, Asia, China and India, with ITB Asia being the premier meeting place for the travel trade industry to forge new partnerships and strengthen existing business relationships with players in the region.

Can you give us some participation results from the last edition? 

In 2018, a record-breaking number of 11,000 delegates from over 127 countries spanning across the MICE, Corporate and Leisure sectors attended ITB Asia. Over 1,000 buyers were present, with a 49% increase in MICE and corporate buyers from 2017.  The 2018 edition also registered over 1,000 exhibitors from over 127 countries, with more than 25,000 business appointments secured and a 7.6% increase from 2017 in terms of number of exhibitors showcased. This included new National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs) exhibitors such as Abu Dhabi, Botswana, Canton Sarajevo, Croatia, Fukuoka, Kansai, Mauritius, Mexico, Papua New Guinea, Poland, Rovaniemi, Slovakia and Ukraine among many others.